Methodologies
Today’s business challenges can be simple or very complex depending on the situation. Rarely is there one silver bullet solution or methodology to fully solve your business issue. That’s why SMS has a robust and flexible toolbox of proven qualitative and quantitative research methodologies. Each can be tailored to effectively and efficiently meet your business objectives and deliver actionable results.
Global Capabilities
Custom Design
- Research Design
- Survey Design
- Database Design
Qualitative Interviewing
- Focus Groups
- Content Analysis
Quantitative Data Collection
- Web
- Telephone
- IVR
- Mall Intercepts
- Paper-Based
(Includes Scanning)
Analysis
- Conjoint
- Kano
- Multi-Variant
- Predictive
- Tab & Banner
- van Westendorp Price Sensitivity
- Customer Value Measurement
- Customer Satisfaction & Loyalty
Results Reporting
- Paper
- Web
- Value Creation Center
Strategic Planning
Areas of Expertise
Market Development
- Market Segmentation
- Market Size & Share
- Market Strategies
- Market Performance
- Brand Equity
- New Product & Services
- Product Pricing & Positioning
Customer Value Measurement
- Competitive Differentiation
- New Market Entry & Creation
- Value Analysis
- Value Proposition
- Market Share Expansion
Customer Satisfaction & Loyalty
- Customer Loyalty
- Key Account Assessment
- Customer Segmentation
- Win/Loss Assessment
- Tracking Studies
- Supplier/Partner Satisfaction
- Customer Service
- Benchmark Studies
- Call Center Performance